Business Issues

Is the product (or service) you sell high-end or every day? Knowing within which of these your product falls will help you better understand your sales cycle, product design, and product placement in the market. The amount of engagement your client spends with your product determines whether your product is top-end or every day. 

Tune in today, Thursday, October 24, 2019, at 8am and 2pm PST to the Ask Christina Radio Show on www.awoptalk247.com to learn more.

Branding is a large and important part of your business. You are your brand.; so how do you choose to introduce people to who you are and what you do? Whether you're a solopreneur, you have a few employees, or a full staff, every one of you represents your brand. 

If you believe your business should have a high level of customer service, that's your brand. If you pump out a lot of products to a lot of people and offer limited customer service, that is your brand. What is your brand when it comes to customer service? What is the quality level of your product?

Tuen in today, Thursday, October 17, 2019, at 8am and 2pm PST to listen to the Ask Christina First Radio show on www.awoptalk247.com

What makes you different and what sets you apart from any other company in the market, is you. When you’re an entrepreneur or sole proprietor, you’re already differentiating yourself in the market thanks to your vision. Whatever you first saw, made you different from the way it was currently being done. If you’re a plumber, you noticed that there was something you could be doing better than the company you were working for. Or, you saw the opportunity to be a leader and to provide outstanding service to your clients. You are already doing it-- already differentiating yourself by being yourself. 

When you’re an entrepreneur or sole proprietor, you’re already differentiating yourself in the market thanks to your vision. Whatever you first saw, made you different from the way it was currently being done. You saw the opportunity to be a leader and to provide outstanding service to your clients.

Tune in today, Thursday, October 10, 2019, at 8am and 2pm PST to listen to the Ask Christina First Radio show on www.awoptalk247.com

How to Network at a Live Event

You have a purpose, a reason you do your business, you being an expert will help you fulfill that purpose. Being an expert is how you earn the respect of those around you and how you get their permission to make a difference. The difference between brand X and Coca Cola is Coke has a clear branding strategy. Coca Cola is seen as soda experts because of its clear and consistent messaging. Be an expert in your community. 

You have a purpose, a reason you do your business, you being an expert will help you fulfill that purpose. Being an expert is how you earn the respect of those around you and how you get their permission to make a difference. 

Tune in today, Thursday, October 3, 2019, at 8am and 2pm PST to listen to the Ask Christina First Radio show on www.awoptalk247.com

One thing that will make or break a business is cash flow, meaning not being able to understand how to control, maximize or minimize your cash flow. More than making your company profitable, being constantly, chronically behind on your cash flow makes running your business complicated, it will cause you stress, will lead to your company having a poor credit rating, upset vendors when you're behind on paying, and your clients and employees will perceive your overwhelm and see you as incapable.

In my book, The Four Cornerstones of Business, I stated, "There are four things that will hurt your business if you're not paying attention-- leadership, time management, cash flow, and marketing." Two things will kill your business outright, cash flow and marketing. Marketing is a necessary cornerstone of business-- it is everything you do to promote your business, not to be confused with branding, marketing is getting your product in front of your target audience.

The natural attrition rate of any business declines over time and without marketing, new customers won't know you exist and old customers will stop using your business and your business will die. Generating new clients comes when you market i.e. promote your product or service.

Tune in today, Thursday, September 12th, 2019, at 8 am and 2 pm PST on www.awoptalk247.com to listen to the Ask Christina First Radio Show.