Articles by author: Christina Suter

What makes you different and what sets you apart from any other company in the market, is you. When you’re an entrepreneur or sole proprietor, you’re already differentiating yourself in the market thanks to your vision. Whatever you first saw, made you different from the way it was currently being done. If you’re a plumber, you noticed that there was something you could be doing better than the company you were working for. Or, you saw the opportunity to be a leader and to provide outstanding service to your clients. You are already doing it-- already differentiating yourself by being yourself. 

When you’re an entrepreneur or sole proprietor, you’re already differentiating yourself in the market thanks to your vision. Whatever you first saw, made you different from the way it was currently being done. You saw the opportunity to be a leader and to provide outstanding service to your clients.

Tune in today, Thursday, October 10, 2019, at 8am and 2pm PST to listen to the Ask Christina First Radio show on www.awoptalk247.com

How to Network at a Live Event

You have a purpose, a reason you do your business, you being an expert will help you fulfill that purpose. Being an expert is how you earn the respect of those around you and how you get their permission to make a difference. The difference between brand X and Coca Cola is Coke has a clear branding strategy. Coca Cola is seen as soda experts because of its clear and consistent messaging. Be an expert in your community. 

You have a purpose, a reason you do your business, you being an expert will help you fulfill that purpose. Being an expert is how you earn the respect of those around you and how you get their permission to make a difference. 

Tune in today, Thursday, October 3, 2019, at 8am and 2pm PST to listen to the Ask Christina First Radio show on www.awoptalk247.com

In 2005-2006 I learned I wasn't as smart as I thought I was when I didn't get the memo to sell everything before the market tanked. I was smart enough that I had cash when I was done; as the downturn happened I sold everything, gathered my cash, brought it back home and started doing hard-money lending. At that time people were flipping houses so there were a lot of people to whom I could lend money. After that, I began to use my geek-ism to understanding the market and economy better than I had before. I have a Bachelor's degree in business and a Master's in Psychology, but I knew it was essential to my future to learn and understand the economy.

Why do I care about the economy? In 2005-2006 I didn't get the memo to sell everything before the market tanked and since then I've understood the importance of paying attention to economic trends. This week I'll be talking about an economic update.

Tune in today, Thursday, September 26, 2019, at 8 am and 2 pm PST on www.awoptalk247.com to listen to the Ask Christina First Radio show.

One thing that will make or break a business is cash flow, meaning not being able to understand how to control, maximize or minimize your cash flow. More than making your company profitable, being constantly, chronically behind on your cash flow makes running your business complicated, it will cause you stress, will lead to your company having a poor credit rating, upset vendors when you're behind on paying, and your clients and employees will perceive your overwhelm and see you as incapable.

Marketing includes networking, establishing yourself as an expert in the field, any social media presence, magazine publishing, PR work, or anything that makes you findable. A failure or resistance to market is a sure way to have the doors of your business permanently close.

Tune in today, Thursday, September 19, 2019, at 8 am and 2 pm PST on www.awoptalk247.com to listen to the Ask Christina First radio show.

In my book, The Four Cornerstones of Business, I stated, "There are four things that will hurt your business if you're not paying attention-- leadership, time management, cash flow, and marketing." Two things will kill your business outright, cash flow and marketing. Marketing is a necessary cornerstone of business-- it is everything you do to promote your business, not to be confused with branding, marketing is getting your product in front of your target audience.

The natural attrition rate of any business declines over time and without marketing, new customers won't know you exist and old customers will stop using your business and your business will die. Generating new clients comes when you market i.e. promote your product or service.

Tune in today, Thursday, September 12th, 2019, at 8 am and 2 pm PST on www.awoptalk247.com to listen to the Ask Christina First Radio Show.