Creating Your Business Mission Statement

By Christina Suter on Nov 17, 2018 at 08:00 AM in Business Issues
Creating Your Business Mission Statement

Vision comes first. The original vision you had is what ignited the action of you creating a company or starting a business. But beyond the vision is your mission statement. The mission statement is the guiding fence post that creates the way in which your company moves forward.  What does your business do and why?

You are empowered to drive your company's future, to make it work for you and so that it successfully works inside of the industry. You're not only empowered in it, you're responsible for it. You are the one who needs to show up and move your company forward a few times per week. You are the engine at the front of the train and your momentum creates the magnetism that creates that company. 

Do you have a mission statement that comes from your vision?

A website I use as a great resource for crafting your mission statement is The site suggests that your mission statement is your organization's core purpose and focus that normally remains unchanged over time and serves as a filter to what's important and what isn't. Your statement should also clearly state whom the business serves, and communicates the intended direction for those within the organization. A meaningful, elegant, and concise paragraph that is full of meaning and impact. Highlight what makes your business unique and worthwhile. has a mission statement generator blog post where you can fill in the blanks at the end of sentences they've started for you. 

When you have crafted a concise paragraph that checks all the boxes discussed above, you will know your mission statement is complete. Your mission, which is something to be accomplished, is the cause and the vision, something to be pursued for the accomplishment, is the effect. A well-crafted business statement will focus your business, your employees, and your target audience.

My suggestion is your start with your vision statement and sum it up. Answer the questions, what does your company do, for whom, and why do you care? Here's the basic formula:

We do X in order to create Y and we do it by how and for whom?

We do ___ in order to create __ and we do it___ and for ___?

Revisit your mission statement weekly until you have fine tuned the statement down to a concise, eloquent statement of your business' purpose.