Grassroots Marketing

By Christina Suter on Mar 14, 2015 at 01:00 PM in Business Issues

Grassroots Marketing

Marketing That Fits Your Small Business.

Are you willing to be seen as an expert in your field?

It’s by being willing to be seen as an expert that helps others view you as such. Set up something that lets people see you as an expert, a blog, regular, informative brochures, a meeting. Be willing to do it for a year, consistently, because consistency is key.

For me, it was due to my willingness to be an expert that I developed greater expertise in my industry, and automatically, people began to see me as one. Create a positive feedback cycle; forums and platforms like LinkedIn are great ways to speak to others. Search for forums, join meetings with others in your field, or create a facebook wall. If you’re in the first five years of your business, you know how hard things are, and how important it is to build a client base. Read what’s current in your field, get online, make a website and regularly post to it.

Social Media Marketing

You can hire a social media marketing expert, but before that, watch videos online on social media marketing. I am no expert at social media, but I took the time and learned about the various platforms and chose which ones fit my business model and my lifestyle so I knew they would fit. Sign up for online webinars and be exposed to social media marketing; choose which strategies work for you.

You need to be findable.

After you’ve done that, maybe hire a college student, find someone on the freelance websites, elance or fiverr and hire them to do it for you. That strategy worked for me and I have someone who handles updating my blog now and I still spend 40-50% of my time doing marketing. It’s a tireless, but rewarding job. If you have any questions, or need help with anything, feel free to call me, if you have a question for the show, give me a call, I’m willing to speak for a free ½ hour call.