Blog

How often are you marketing and how are you marketing? Do you use social media? Do you attend networking events? Do you advertise via print or on TV or radio? Entrepreneurs usually do grassroots marketing but how do you track it and why should you care about the tracking?

Do you use social media? Do you go to places where you can network and talk to people? Do you do print, magazine, or billboard ads? Entrepreneurs often do a lot of grassroots marketing and this week on my radio show I will discuss two areas of "getting yourself out there" that can be essential to the success of your business.

Tune in today, Thursday, November 14, 2019, at 8am and 2pm PST to learn more on the Ask Christina First Radio Show on www.amazingwomenofpower.com/radio.

My mentor, Raven Blair Davis (Raven the Talkshow Maven) has a concept she calls an Interviewpreneur (Interview + Entrepreneur). Her plan covers multiple levels and this week I want to share my take on the concept she introduced to me.

Interviewing other people positions you as an expert. When you interview an expert, people see you as an expert because you're the person who has to know enough to come up with the questions that pertain to the interviewee. 

Tune in today, October 31, 2019, at 8am and 2pm PST to learn more on the Ask Christina First Radio Show on www.amazingwomenofpower.com/radio.

Within my real estate circle, the surname, Norris, is a big deal. Bruce Norris, founder of The Norris Group is a great friend and teacher and this week on my radio show I had the opportunity to interview his son, Aaron Norris. Aaron has spoken at my FIBI Pasadena meeting before and I was overjoyed to have him on my Ask Christina First Radio Show to discuss marketing trends and strategies for real estate professionals.

As Vice President of The Norris Group, Aaron Norris' roles include investor relations, business development, community outreach, marketing, public relations, and special events. Aaron's focus is teaching people that the days of marketing to the masses is over; newsletters, mailers, and old-style marketing are out and social media, pay per click and search engine optimization (SEO) are in. 

To listen to the full interview with Aaron, tune in today, Thursday, October 31, 2019, at 8am and 2pm PST on www.awoptalk247.com

Is your product (or service) high-end or every day? Knowing within which of these your product falls will help you better understand your sales cycle, product design, and product placement in the market. Do you sell Lamborghini's or do you sell books? Does your service take a lot of time and personalization or can your service be completed within minutes? Do you sell a $25 product or a $2500 product? The amount of engagement your client spends with your product determines whether your product is top-end or every day. 

Is the product (or service) you sell high-end or every day? Knowing within which of these your product falls will help you better understand your sales cycle, product design, and product placement in the market. The amount of engagement your client spends with your product determines whether your product is top-end or every day. 

Tune in today, Thursday, October 24, 2019, at 8am and 2pm PST to the Ask Christina Radio Show on www.awoptalk247.com to learn more.

Branding is a large and important part of your business. You are your brand.; so how do you choose to introduce people to who you are and what you do? Whether you're a solopreneur, you have a few employees, or a full staff, every one of you represents your brand. 

If you believe your business should have a high level of customer service, that's your brand. If you pump out a lot of products to a lot of people and offer limited customer service, that is your brand. What is your brand when it comes to customer service? What is the quality level of your product?

Tuen in today, Thursday, October 17, 2019, at 8am and 2pm PST to listen to the Ask Christina First Radio show on www.awoptalk247.com