Blog

Radio: Marketing Materials are a Necessity

Radio: Marketing Materials are a Necessity
By Christina Suter on Sep 19, 2019 at 07:28 AM in Business Issues

Marketing includes networking, establishing yourself as an expert in the field, any social media presence, magazine publishing, PR work, or anything that makes you findable. A failure or resistance to market is a sure way to have the doors of your business permanently close.

Tune in today, Thursday, September 19, 2019, at 8 am and 2 pm PST on www.awoptalk247.com to listen to the Ask Christina First radio show.

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Marketing-You Need to Be Found

Marketing-You Need to Be Found
By Christina Suter on Sep 14, 2019 at 10:00 AM in Business Issues

In my book, The Four Cornerstones of Business, I stated, "There are four things that will hurt your business if you're not paying attention-- leadership, time management, cash flow, and marketing." Two things will kill your business outright, cash flow and marketing. Marketing is a necessary cornerstone of business-- it is everything you do to promote your business, not to be confused with branding, marketing is getting your product in front of your target audience.

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On The Radio: Marketing-You Need to Be Found

On The Radio: Marketing-You Need to Be Found
By Christina Suter on Sep 12, 2019 at 04:00 AM in Business Issues

The natural attrition rate of any business declines over time and without marketing, new customers won't know you exist and old customers will stop using your business and your business will die. Generating new clients comes when you market i.e. promote your product or service.

Tune in today, Thursday, September 12th, 2019, at 8 am and 2 pm PST on www.awoptalk247.com to listen to the Ask Christina First Radio Show.

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The Good-Hearted Business Owner & Customer Service

The Good-Hearted Business Owner & Customer Service
By Christina Suter on Sep 07, 2019 at 08:00 AM in Business Issues

The good-hearted business owner and what that means in different parts of your business is something I speak on often because I know I am not alone. I know plenty of you are like me, you run your business with the intention of helping others and making the world a better place.

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Radio: The Good-Hearted Business Owner & Customer Service

Radio: The Good-Hearted Business Owner & Customer Service
By Christina Suter on Sep 05, 2019 at 04:00 AM in Business Issues

The good-hearted business owner and what that means in different parts of your business is something I speak on often because I know I am not alone. I know plenty of you are like me, you run your business with the intention of helping others and making the world a better place.

Tune in today, Thursday, September 5, 2019, at 8 am and 2 pm PST to on www.awoptalk247.com to listen to the Ask Christina First radio show.

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Hassle-Free Property w. David Tilney

Hassle-Free Property w. David Tilney
By Christina Suter on Aug 31, 2019 at 09:00 AM in Real Estate Issues

Real estate investor, David Tilney has owned and operated single-family investment properties for over 38 years. David believes his tenants are his greatest assets and views them as his on-site resident managers who are compensated with good, long-term housing. In 1984 Tilney became a tenant and rented a house for 35 years, which he then subleased for a profit. By 1996 he'd leased and subleased over 100 homes.

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Radio: Hassle-Free Property w. David Tilney

Radio: Hassle-Free Property w. David Tilney
By Christina Suter on Aug 29, 2019 at 04:00 AM in Real Estate Issues

Real estate investor, David Tilney has owned and operated single-family investment properties for over 38 years. David believes his tenants are his greatest assets and views them as his on-site resident managers who are compensated with good, long-term housing.

Tune in today, Thursday, August 29, 2019, at 8 am and 2 pm PST on www.awoptalk247.com to listen to the interview on the Ask Christina First Radio Show.

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Customer Service, You and Branding.

Customer Service, You and Branding.
By Christina Suter on Aug 24, 2019 at 06:30 AM in Business Issues

This week I'd like to discuss customer service. What does customer service mean to you? How does customer service affect your branding and the systems within your business?

One thing I'd like to begin by making clear is that customer service is not an absolute; it is not something that is done in one particular way. Thinking of customer service as an absolute can cause systems to develop that may not be appropriate for you or your business. Customer service covers how you interact with customers. From the moment a customer walks into your store or the first time they meet you.

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Radio: Customer Service, You and Branding

Radio: Customer Service, You and Branding
By Christina Suter on Aug 22, 2019 at 05:00 AM in Business Issues

What does customer service mean to you? How does customer service affect your branding and the systems within your business? Customer service is not an absolute-- it's not something done in one particular way. Thinking of customer service as an absolute can cause systems to develop that may not be appropriate for you or your business.

Tune in today, Thursday, August 22, 2019, at 8 am and 2 pm PST to listen to the Ask Christina First Radio Show and hear the Customer Service, You and Branding episode on www.awoptalk247.com

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Dealing with Urgency in Customer Service

Dealing with Urgency in Customer Service
By Christina Suter on Aug 17, 2019 at 07:00 AM in Business Issues

Every small business owner has experienced answering their business phone to a frantic customer or client with an urgent problem. I gave a talk once and had a gentleman ask me how to apply the time management tips I give when it comes to customers or clients who come to you with something urgent. If you're like me, and I'm sure you are then you know that as a small business owner it’s not uncommon for customers to call or drop by with an urgent issue, or at least an issue they consider urgent. 

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